HQ Properties

Innovative New CLOC English Site Goes Live!

2010-06-14T08:22:00.004-04:00

The international luxury real-estate sector we work in (and love) is an exciting, challenging and fast-changing industry. But not unlike many other big businesses, being different and daring in Real-Estate is too often shunned in favor of conforming to the norm. Doing what everyone else in town is doing is better than trying something new… right???

The outcome of this kind of reasoning is that we keep seeing marketing and branding firms around us that just can’t wait to produce a website (or ad campaign) that looks EXACTLY the same like the last one. Granted: they do sometimes change the color scheme (but only when everyone else does.)

We think that’s wrong. Actually, it’s worse than that: conforming to careful design, unimaginative marketing materials and ‘safe’ communication tools guarantees that, regardless of how your marvelous the development really is, its potential costumer will see nothing more than another ad in a daily barrage of hundreds, one more website that looks like... well… everything else. And what of all the hard work and brilliance that goes into planning, architecture, interior design? What a shame when after all that labor of love a great project ends up looking like any other condominium, with no real distinguishable features except price per sq ft?!

With this in mind, HQ decided that our new client, CLOC Marina Residence - a ground-breaking, landmark new development situated directly above the marina of the one of the world’s most impressive bays (in Salvador da-Bahia, Brazil) – simply deserves more. CLOC deserves a strategic campaign and English-language mini-site which are original enough to compete with – and complement – the resort itself.

The outcome, for your consideration, is here.

And as a final thought, spare a minute for this one, from a guy called Steve Jobs: “Innovation distinguishes between a leader and a follower.”

Happy Journeys!

Max Ribitzky
EVP of Marketing

HQ Launches European Campaign for The Edge

2009-02-03T08:09:00.003-05:00

HQ has launched a cross-continent, European marketing and sales effort for premier Williamsburg waterfront development THE EDGE this week.
The campaign will feature interactive branding components as well as direct, digital and search marketing and investor conferences across the EU, and will focus on key and emerging markets such as France, Spain, the UK and Russia.

Max Ribitzky
Managing Director

Architect Karl Fischer to Design Future Acapulco-Bay Luxury Residence Collection The Aztec

2008-11-13T05:21:00.001-05:00

HQ reviles this week the plans for a 24-unit, superior residence project named The Aztec, a Plaza/HQ collaboration scheduled for a late 2010 completion, in an unspoilt part of dynamic Acapulco Bay.

The Aztec, which will be a fully green and sustainable project, will feature private, garden and rooftop pools, indigenous botanical enclaves and a range of indulgent amenities.

Watch this space for more details and images to come!

Michele Asayag,
President

HQ Paris, HQ Nice to join HQMP international

2008-08-24T05:05:00.002-04:00

This week HQ Marketing Partners welcomes our newest branch affiliates to the HQ global real estate network, which now includes, apart from New York City, partner branches in London, Paris, Nice, Tel-Aviv, Seoul and Bangkok.

In a time where the global property market, similar to many other industries, faces major challenges and changes, we remain confident diversification, international cooperation and the fusing of area-focused knowledge and adaptability are key to offering clients higher value, lower risk investments and portfolio opportunities.

With this in mind, myself and HQ NYC's marketing and sales teams would like to extend our greetings to Guillaume Chédebois, HQ Paris Director, and Catalin Badita, HQ Nice Manager, as well as to previous and current HQ clients in Paris, Nice and around France, which now enjoy the local presence and expertise of our Nice and Paris teams.

Max Ribitzky,
Managing Director

Recent Press

2008-06-30T17:56:00.004-04:00

The New York Sun's coverage of the latest condo customization trend features HQ's newest development, 1040 East New York Ave:
http://www.nysun.com/real-estate/apartment-customization-goes-beyond-choosing/80316/

HQ presents the world's first fully customizable condominiums at 1040 East New York Ave. Read the release in Forbes.com:
http://www.forbes.com/prnewswire/feeds/prnewswire/2008/06/24/prnewswire200806240800PR_NEWS_USPR_____NYTU047.html

HQ Marketing Partners' Live Digital Property Tours featured in The New York Times:
http://www.nytimes.com/2008/06/22/realestate/22deal3.html

MHN reports about HQ's Text-2-Find-a-Home Technology:
http://www.allbusiness.com/real-estate/real-estate-sector-performance-housing-market/10534590-1.html

HQ's industry leading database and strategic planning system makes news in local and national trade publications:
http://www.allbusiness.com/real-estate/commercial-residential-property-property/10204538-1.html

http://www.multihousingnews.com/multihousing/content_display/industry-news/e3i44a30f4542efda3ea4888fd2d21ec744

http://www.examiner.com/p-168219~Home_Quest_Develops_Million_Dollar_Monitoring_System_and_Database_for_Unique_Market_Research_Program.html

European Investors still interested in Manhattan real estate

2008-04-14T19:27:00.003-04:00

Amidst persistently pessimistic evaluations, stark forecasts and just plain ol’ rumors of the ‘collapse’ of the so-called New-York real estate bubble, Linda, myself and other HQ residential agents have lately become acutely aware of the fact that European, and other foreign investors, are still very much involved with the luxury condominium market in the city.

In the past few months we have been working with a growing number of investors from three countries in particular: Germany, Great Britain and France. Thanks to strong currencies, as well as realistic price points for quality development - especially in the outer boroughs - we have seen interest in luxury condos soar since the beginning of 2008. I personally find that Manhattan condos - both downtown and uptown – are still the main draw, with Brooklyn and Long-Island City a close second and third.
On our end, we are dipping into our database to reach out to our old friends, investors we had the pleasure of serving in the past. It would be also safe to say that at any given moment there is at least one HQ residential specialist overseas, presenting potential property investments to some of our existing investors… Drastic times call for creative measures!

And while it might be a stretch to say that foreign capital is currently making up for the entire slowdown in domestic investment in New York realty, it certainly goes a long way to keep us (and a good number of new luxury developments in Manhattan) busy…

Michele Asayag,
President

Personalized tips on your mobile phone

2008-04-13T21:37:00.006-04:00

Dear friends and customers,

HQ now offers a customized, mobile real estate news feed in addition to our email newsletter and feed.

One of our main goals being the quest for a better, more personalized way to communicate with our customers, HQ's digital marketing department now distributes customized news, market tips and investment analysis individually, and right to your finger tips! What this REALLY means is that you will be getting messages and information which better fits YOU and your family. We will be taking into account your own personal preferences and needs, as per your subscription requests and existing files, in order to make the right information available to you - in real time - on your mobile phone or hand-held device.

To sign up for this service just drop us a line, or contact your agent for further details.

Have a jolly summer, and happy updates!

Max Ribitzky
EVP of Marketing, Managing Director